DSP & RTB strategy
Product roadmap and architecture for DSPs, SSPs, and attribution. New-market entry, partnership design, and ad tech go-to-market.
Business on Mobile · bom.li
Ad tech consulting for mobile performance and RTB.
Senior operators who have built and run programmatic DSPs, mobile UA programs, and client services orgs at scale. Lean engagements, no juniors in disguise, no hundred-slide decks.
What we do
Mobile UA & performance
Programmatic UA and re-engagement strategy. ROAS and LTV modelling, creative testing, bidding, and cohort-led optimisation.
Growth & operations
Client services orgs, pricing and forecasting models, and the cross-functional execution that turns plans into delivered numbers.
The team
Business on Mobile is fronted by two senior partners. When we need more hands we bring in a small network of people we've worked with for years — never anonymous bench staff.
Nicol Cseko
Co-founder
Senior product leader in mobile performance marketing and programmatic. Scaled Aarki’s ML-driven DSP from launch through acquisition, with recent CPO engagements at Intent.ai and Ingenimax.
Kristina Kern
Co-founder
Client services and growth leader in programmatic and mobile performance marketing. Scaled NA & EMEA client services at Aarki through the Skillz acquisition, and now runs growth partnerships and key accounts at Mobivity.
Get in touch
If you have a problem worth solving, drop us a note. We answer every email personally — usually within a day.